Hello, my name is Yoon Seo Lee, and I am from South Korea.
Why did I start studying fashion design? The answer is simple. Art has no fixed answer, and I find immense joy in communicating with others through clothing. During my middle and high school years, I was always focused on finding the right answers, with no room for exploration or deep consideration. However, in my first year as a fashion design major, I discovered the freedom to express my thoughts and ideas through my passion for fashion.
Clothing is perhaps the most accessible form of art; it's everywhere. Yet, the true essence of fashion often feels disconnected from society. “Fashion” tends to shy away from broader societal interactions, becoming increasingly introverted, while “clothes” in commercial spaces are merely simplified imitations of fashion.
For me, fashion design is about communication. A designer should convey messages through design, texture, and other creative techniques, emphasizing originality. With advancements in science and fashion, materials like Gore-Tex and Heat-tech are being developed, and ergonomic designs friendly to the human body are emerging, enabling the creation of garments without traditional sewing methods.
I've recently realized that many designs and garments are being forgotten. To address sustainability and environmental concerns, we should explore alternatives like 3D computer programs and virtual reality, including the Metaverse, to engage with customers.
As a designer based in New York, I pursue a cutting-edge street fashion style with a unique aesthetic approach. My work blends the ordinary aspects of life, current experiences, nostalgia, and industry insights to create a rich, hybrid experience known as 'BEHIND-THE-SCENES.' This collection is grounded in a refined design worldview, reflecting aesthetic values with an interdisciplinary approach. Inspired by diverse subjects, where innovation and harmony converge, my collection proposes a "Hip & Cool" style with a genderless mood.